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5 Reasons to Create a LinkedIn Account

October 14, 2010

LinkedIn is a social networking site which is a great place to re-connect with friends, classmates, and colleagues, to network and share information and advice with others in your industry. It’s quick, easy, and free to create an account, and worth the necessary time to set up. Unlike Facebook and other social media sites, this is geared towards business oriented networkers.

1. Contacts – It can be the place where you have all your business contacts stored. At the minimum it can be your modern-day Rolodex. LinkedIn has the potential to be a digital Rolodex on steroids, filled with amazing possibilities of contacts within your extended network, which includes friends of friends and beyond. I like to call this “armchair networking”, because you can reach out to hundreds or thousands of new connections from the comfort of your living room chair.

2. Groups – You can join industry related groups, where you can ask or answer questions or post comments. You can establish yourself as an expert in your field, or if you’re just starting out, you can ask advice from industry gurus.

3. Jobs – It’s a good place for those seeking employment or looking to fill a position. Even if you’re not looking for a new job, you could be discovered by someone who likes your profile and/or resume, and would like to hire you or partner up with you.

4. Recommendations – You can give or receive recommendations, which serve as an online reference.

5. Events – It’s easy to find events that are posted by people in your network or anywhere, and you can sign up for them right on LinkedIn.

 

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