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The DOs and DONTs of Updating Your LinkedIn Status

December 22, 2010

LinkedIn is an amazing business social networking site. It’s a place where you can share quality information, and add value to your online community. Whenever you write an update, you must keep in mind that potential employers, collaborators, and partners could be reading it. This is a great reason to be careful of what you write, and HOW you update your status.

On Twitter, you can update every minute, because people update more often, and multiple tweets blend in more with the crowd. There are fewer updates on LinkedIn; therefore, you should update less frequently. I have seen quite a few people update every five minutes or so, usually via Twitter. This is way too much for LinkedIn. Ideally, you should update no more than 1 – 3 times a day. The updates should be spaced out, and be business or career oriented. It’s perfect to share something that’s in your field, but please do not share what you’ve eaten for breakfast or your shopping experience unless you’re in the food or retail industry, and you write about it from that point of view. Otherwise, log onto your personal Facebook account, and blast it there.

I often see retweets (RT) or hashtags (#in or #fb) in status updates. This occurs when a Twitter account IS connected to LinkedIn. While it is convenient to update this way, it’s a bit irritating to those without a Twitter account, which can be more people than you think. It also sends out the message that you’re too busy to personally update directly on LinkedIn, making it a step-child. It is BEST to write original material for LinkedIn, or at least copy and paste appropriate topics from Twitter or Facebook.

Consider LinkedIn the equivalent of a corporate intranet. Share what you would in a professional setting. Would you send a retweet to your CEO, or announce you’re the mayor of a FourSquare venue on your company intranet? Practice the same etiquette on LinkedIn as you would in a business environment. Your fellow connections will greatly appreciate the courtesy shown, and value your input so much more. Below are examples of  topics perfect for a LinkedIn status update. As you can see, the DON’T list is short, but these are things I see some people including in their updates.

 

DOs

  • Career guidance
  • Motivational quotes
  • Social media tips
  • Business oriented info
  • Entrepreneurial advice
  • Branding
  • Networking
  • Polls
  • Blog posts
  • Webinars
  • Events
  • Industry related information
  • Instructional material

DON’Ts

  • Twitter updates
  • Facebook updates
  • Foursquare check-ins
  • Random thoughts
  • Inappropriate topics for business

 

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2 Comments leave one →
  1. December 5, 2011 6:20 PM

    A very good post! Indeed its annoying to see twitter status in linkedin.

    • shutterbuggeek permalink*
      December 9, 2011 3:32 PM

      Thanks for your feedback!

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