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Networking on LinkedIn Using Groups

March 3, 2011

Networking on LinkedIn isn’t as straightforward as on some other social media sites. That’s why you have LinkedIn 101 to give you a primer on how to connect with like minds on this social media site.

There is a stream where people post their updates, but due to the nature of LinkedIn, there’s a twist. Since this is a business networking site, your connections tend to post and run, meaning they don’t stay and chat like on Facebook or Twitter. Because of this, many twitterers tend to update from third-party clients, whether it be HootSuite, TweetDeck or some other. That means most of them aren’t even looking at the stream. How are you supposed to network if not many are following the updates?

The most amazing groups are lurking in the underground world of LinkedIn. Some are still by approval, but many are slowly becoming open to the entire LinkedIn community. The groups are formed based on professional interest. Within these groups, you can engage people in your field and share content of great value. Questions are asked, advice is given, polls are taken, links are shared, and true networking occurs. Here’s where professionals can find sanctuary away from the general chatter of the stream. Your expertise can really shine in these groups, where you can establish yourself as an authority in your field.

Groups are also very helpful if you’re new to the field, whether you’re just out of school or changing professions. They will give you the opportunity to ask seasoned professionals for their sage advice, and perhaps find an online mentor.

If you’re fortunate, you’ll find a local group on LinkedIn. Sometimes they have tweet-ups/meet-ups giving you a chance to progress from online networking to old school face-to-face networking. If there isn’t an area group in your field, consider starting one up and inviting contacts from your inner social media circle to join, so you can take things to the next level.

I encourage you to join as many LinkedIn groups as you can handle to have the opportunity to network, and perhaps collaborate with your peers.

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3 Comments leave one →
  1. March 3, 2011 3:26 PM

    I agree! LinkedIn has a professional touch, and it makes it easier to tap the right network, and most of the time, the right person on a certain company. This makes it easier to reach the person we want to communicate with and thus ‘red tape’ is reduced significantly.

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